# daigou

Hainan’s Duty‑Free Boom: Early Gains, New Shoppers and the Test of Durability

Hainan’s full‑island customs regime and a November 2025 duty‑free policy revision have catalysed a surge in sales and reshaped the island’s retail model by turning local residents into repeat duty‑free shoppers. Early figures are robust, but executives and analysts caution that the holiday‑period boost, heavy promotions and enforcement challenges mean the sector must improve assortment, service and inbound tourism to sustain growth.