# discount

Apple Cuts iPhone Air Price by Rmb2,500 in China’s Tmall New‑Year Sale — A Tactical Push to Stimulate Demand

Apple will slash the 256GB iPhone Air price in China’s Tmall New Year festival from Rmb7,999 to Rmb5,499 through an official Rmb2,000 cut plus a national subsidy, part of broader discounts across its product range. The move highlights Apple’s tactical use of platform promotions to stimulate demand amid fierce competition from domestic rivals and a maturing smartphone market.

NeTe2026年1月24日 19:10

#Apple#iPhone Air#China

Orange smartphone with dual cameras placed on a soft gray fabric surface.

Technology

Apple Offers Short New‑Year Price Cut in China — But Newest iPhones Stay Off the Table

Apple China will run a four‑day New‑Year promotion from Jan 24–27 offering up to RMB 1,000 off selected iPhones, Macs, iPads and Apple Watches, while excluding the newly released iPhone 17 series. The limited, targeted discount reflects Apple’s effort to stimulate demand in a mature Chinese market without undercutting its latest flagship models.

NeTe2026年1月22日 02:20

#Apple#China#iPhone 17