# inbound tourism
Latest news and articles about inbound tourism
Total: 2 articles found
China’s Record Spring Festival: 5.96 Billion Trips and a New Model of Cultural Consumption
China’s nine‑day Spring Festival generated historic travel and spending—5.96 billion domestic trips and 8.03 trillion yuan—highlighting a rapid reshaping of tourism around immersive cultural experiences, film and media tie‑ins, and stronger inbound flows. The holiday demonstrated tourism’s growing economic and soft‑power role, even as it exposes challenges in sustainability and regional inequality.
Chinese Tourist Exodus Deepens: January Visits to Japan Plunge 60.7%, Hitting Retail and Hotels
January arrivals from mainland China to Japan fell 60.7% year‑on‑year, deepening a decline that began in December and contributing to Japan’s first monthly drop in foreign visitors in four years. The slump has hit hotels and duty‑free retail, with media and private data linking the fall to controversial comments by Japanese politician Sanae Takaichi and resulting cancellations during the Lunar New Year.