# influencer marketing

Xiaohongshu Moves to Stamp Out AI‑Managed Influencer Accounts — A Reset for China’s Creator Economy

Xiaohongshu announced a policy to strictly target accounts managed by AI or third‑party management services, citing concerns about content quality and user trust. The move aligns with broader Chinese regulatory trends on AI and content provenance and will affect creators, marketers and the technical fight against deceptive engagement.