# luxury cars
Latest news and articles about luxury cars
Total: 2 articles found
Mercedes Hands China the Keys: New S‑Class Debut Highlights Beijing as R&D Hub for Global Luxury Tech
Mercedes’s mid‑cycle S‑Class update — redesigning over 2,700 parts — makes China both the launch pad for new assisted‑driving and parking features and the lead developer of the rear‑seat entertainment system. The move reflects a strategic shift: China is increasingly an R&D and innovation hub whose locally developed technologies will be rolled out globally, while Mercedes pursues a flexible product mix across combustion and electric drivetrains.
Mercedes Reboots the S‑Class — Physical Luxury Meets Software Ambition as Nvidia Joins an L4 Push
Mercedes’s refreshed S‑Class combines traditional luxury cues — physical controls and enhanced passive safety — with a new MB.OS software backbone and AI‑driven features. A publicised partnership with Nvidia to pursue Level‑4 autonomy underscores the company’s strategy to reclaim vehicle control through software while preserving high‑margin, bespoke hardware offerings.