# luxury jewellery

Why China’s Laopu Gold Just Hiked Prices by 20–30% — and Customers Keep Buying

Laopu Gold’s 20–30% price rise at the start of 2026 produced a buying frenzy rather than deterring customers, underscoring the brand’s transition from jeweller to luxury-asset maker. Strong resale demand and elevated gold prices have reinforced the perception of jewellery as an investable, appreciating good, but rising raw-material costs and intensifying competition threaten margins and the sustainability of the model.