# night economy

Inland Rise and Coastal Pause: How Jiangsu and Chongqing Rewrote China’s 2025 Consumption Map

Jiangsu surpassed Guangdong to become China’s largest provincial retail market in 2025, while Chongqing overtook Shanghai as the country’s top retail city. The data show stronger consumption growth in central and western provinces driven by targeted subsidies, tourism and night‑time economy initiatives, while first‑tier cities such as Beijing face structural headwinds.