# non‑heritage tourism

How China’s Gen Z Is Rewiring Lunar New Year Spending — From Digital Red Packets to Pet Gift Boxes

China’s Generation Z is transforming Lunar New Year consumption from bulk, family‑oriented shopping into personalised, social and digital rituals. Micro‑paid digital items, pet‑focused gifts, experience tourism and DIY gold‑making exemplify a broader shift toward emotional and social value over material abundance.