# silver economy
Latest news and articles about silver economy
Total: 2 articles found
China’s 2026 Spending Engine: Middle‑Aged Women and the Rising Silver Economy
As China begins the 15th Five‑Year Plan, policymakers are prioritising a large lift in household consumption and shifting subsidies toward services. The heaviest spenders in 2026 are likely to be asset‑rich middle‑aged women and digitally engaged retirees, who together offer more durable, high‑value consumption than younger cohorts. Brands that invest in scientific credibility, trust‑building and community models will be best positioned to capture this demand.
Yu Minhong’s New Oriental Targets Beijing’s ‘Silver Market’ with Low‑cost Retirement Club
Yu Minhong’s New Oriental has launched a "Beijing Retirement Club" aimed at people aged 50–75, offering free online courses and 19.9 yuan offline trials in hobbies and wellness. The initiative reflects New Oriental’s strategic pivot into the silver economy, leveraging low introductory prices to attract users while navigating competitive and regulatory considerations.