Haier Smart Home Expands Global Market Share with AI-Driven Upgrades

Haier Smart Home reported revenue of 152.12 billion yuan and net profit of 10.32 billion yuan for the first half of 2026, navigating a challenging macroeconomic environment through artificial intelligence integration and global expansion. Second-quarter revenue rose 1.36% year-on-year to 78.43 billion yuan, while net profit grew 21.78% quarter-on-quarter. The company expanded domestic market share in core white goods while posting double-digit revenue growth in key emerging overseas markets.

As global home appliance markets face saturated replacement demand, Haier's results illustrate how major manufacturers leverage AI-enabled hardware and software ecosystems to defend domestic margins and capture higher-value market share overseas.

Haier Smart Home reported first-half 2026 revenue of 152.12 billion yuan ($21.4 billion) and net profit attributable to parent company shareholders of 10.32 billion yuan, according to its latest financial disclosures published in state media. Performance picked up pace in the second quarter, with revenue rising 1.36% year-on-year to 78.43 billion yuan and quarterly net profit climbing 21.78% sequentially to 5.67 billion yuan. The company credited operational efficiency improvements and an aggressive push into artificial intelligence for sustaining momentum amidst broader market headwinds. In China, the manufacturer expanded its market leadership across major categories. Domestic online and offline retail market shares rose by 3.1 and 1.5 percentage points year-on-year, respectively. Internal logistical reforms, including digital inventory optimization, lifted average daily order processing by 59% and shortened order response cycles by 5.3%. In specific categories, refrigerator market shares increased by 3.7 percentage points online and 2.1 percentage points offline, while washing machine market shares reached 41.6% online and 48.8% offline. The company's heating, ventilation, and air conditioning (HVAC) segment recorded a 6.1% increase in global revenue, with operating profit growing 26.8%. Revenue from data center climate solutions expanded by 50% year-on-year. Abroad, revenue growth was led by South Asia and Southeast Asia. Haier posted local-currency revenue increases of 20% in India and 30% in Pakistan, alongside double-digit growth across Southeast Asia, supported by operational industrial parks in Thailand, Vietnam, and Indonesia. In Europe, revenue rose 4.9%, where the company secured a 15.9% market share in laundry appliances. In North America, the group maintained positive revenue growth measured in U.S. dollars. On the technological front, monthly active users of the Haier Smart Home app surpassed 16 million, up 14% year-on-year, while monthly active users interacting with its smart home AI agents surged by 93%. AI-assisted features such as radar-based fabric sensing and automated garment detection have been embedded across premium lines to spur replacement demand.