Industrial Tourism Emerges as a New Travel Trend Across China

Industrial tourism has become a new travel choice as travelers seek out factory study tours at rocket factories, shipyards, soda bottling plants, and new energy vehicle facilities, according to a report released by Fliggy cited by People's Daily. China's comprehensive industrial system offers varied materials for developing industrial tourism, turning production environments such as spinning, steelmaking, winemaking, and film production into novel sights where visitors immerse themselves in the course of industrial progress. Scenic locations present diverse content, including a commercial aerospace launch viewing platform in Wenchang, Hainan, and a large aircraft science museum in Chengdu, Sichuan featuring a 1:1 simulated C919 cockpit. Chengdu's Eastern Suburb Memory transformed an old electron tube factory into a cultural tourism landmark, while Jingdezhen in Jiangxi linked museums, creative bazaars, and dining options using the site of a state-owned porcelain factory. Data shows that as of June this year, China had 142 national industrial tourism demonstration bases and had recognized 264 national industrial heritage items.

When workshops transform into exhibition spaces, visitors inspecting production lines up close compels enterprises to refine production processes and boost management capabilities, while tourism consumption generated by visits opens new revenue channels for factories.