# A18 Pro
Latest news and articles about A18 Pro
Total: 3 articles found
Apple Goes Cheap: MacBook Neo Uses iPhone A18 Pro and Bright Colours to Target Education Market
Apple has launched the MacBook Neo in Shanghai, a ¥4,599 entry‑level laptop that pairs an iPhone‑class A18 Pro chip with a colourful aluminium body and fanless design. The device is aimed at education and first‑time buyers and represents a strategic push to expand Apple’s footprint in budget segments traditionally dominated by Chromebooks and low‑cost Windows PCs.
Apple Goes Down‑market: MacBook Neo Brings iPhone Silicon to an Entry‑Level Laptop
Apple has launched the MacBook Neo, a compact 13‑inch laptop starting at ¥4,599 that uses the A18 Pro iPhone chip — the first iPhone‑class SoC in a Mac. The move signals a strategic push into lower price tiers to recruit new users into Apple’s ecosystem while testing a new chip segmentation between A‑series and M‑series devices.
Apple Goes For Volume: iPhone 17e and a $699 MacBook to Lead March Spring Event
Apple’s March 4 spring event will introduce a budget iPhone 17e and a lower‑priced MacBook, both designed to expand Apple’s reach in price‑sensitive markets. Key changes include Dynamic Island on the 17e, A19 silicon and MagSafe for the lower tier, and an A18 Pro‑powered MacBook at an aggressive ~$699 price point.