# AI pivot

Meizu Pauses In‑House Phone Hardware Development, Bets on AI and Third‑Party Partners

Meizu has halted in‑house development of new domestic smartphone hardware projects due to fierce competition and soaring memory prices, and is seeking third‑party hardware partners while pivoting toward AI‑driven software centred on its Flyme OS. The shift reflects broader cost pressures and consolidation trends in China’s smartphone industry.