# Alexa

Amazon Circles a Custom OpenAI Model to Supercharge Alexa as Talks of a Large Equity Deal Advance

Amazon is negotiating with OpenAI on a commercial agreement that could include a multibillion-dollar equity investment and the creation of bespoke OpenAI models for Amazon products such as Alexa. The arrangement would deepen technical collaboration but raise strategic and regulatory questions about control, vendor lock-in and market concentration in AI.