# Alipay
Latest news and articles about Alipay
Total: 3 articles found
Jack Ma Reappears at Alibaba as New AI Shopping App Prepares a RMB3bn Lunar New Year Push
Jack Ma's recent visit to Alibaba's Qianwen team coincides with a planned RMB3 billion Lunar New Year promotional campaign for the AI-enabled shopping app. The effort aims to embed Qianwen in everyday holiday consumption by leveraging Alibaba's ecosystem, but it carries commercial and regulatory risks.
Alipay’s Lunar New Year Drive Adds a ‘Health Fu’ — Ant’s Mascot Hands Out New Red Packets as Platforms Battle for Holiday Attention
Alipay will start its 2026 Lunar New Year "collect‑fu" campaign on February 3 and is introducing a new "Health Fu" red packet distributed by Ant Group’s mascot, Ant Afu. The addition refreshes the platform’s seasonal engagement playbook and ties holiday promotions to health themes that can support product cross‑selling while smoothing regulatory optics.
Alipay Issues Tap‑to‑Send 'Red Envelope' Card — A Physical Key to Fee‑Free Lunar New Year Gifting
Alipay launched a physical 'tap' red‑envelope card on Jan 29 that lets users send and receive digital red packets by tapping their phones, with zero fees. The card is a marketing and engagement play aimed at converting offline gifting rituals into sustained digital payments activity, while raising routine security and data‑privacy considerations.