# Apple
Latest news and articles about Apple
Total: 20 articles found
Apple’s AI Brain Drain Deepens as Researchers Jump to Meta and DeepMind
Apple has lost at least four AI researchers — Yinfei Yang, Haoxuan You, Bailin Wang and Zirui Wang — who have joined Meta and Google DeepMind, following a recent departure of a senior Siri executive. The departures highlight a fierce talent competition in AI and raise concerns about Apple’s ability to rapidly scale advanced large‑model capabilities while maintaining its product and privacy constraints.
China’s 55‑Yuan iPhone 4S Boom: Nostalgia Fad or a Canary for Consumer Downshift?
A sudden surge in sales of the decade‑old iPhone 4S in China — often traded for about 55 yuan — reflects a mix of nostalgia, affordability pressures and the growing strength of the secondhand market. The trend coexists with strong demand for Apple’s latest flagships, suggesting a split in consumer behaviour rather than a straightforward downgrade.
Apple’s China Revival: iPhone 17 and Price Moves Drive a Breakout Quarter
Apple delivered a strong Q4 driven by iPhone sales and a notable recovery in Greater China, where iPhone revenue rose about 38% to $25.5 billion. Strategic price adjustments, the iPhone 17 product cycle and supply‑chain shifts to India and the US helped the rebound, though sustaining growth will test Apple against fierce local competition and geopolitical risks.
China’s 2025 Smartphone Market Seen at 307 Million Units, Lifting Momentum for Apple and Xiaomi
CAICT forecasts China’s domestic smartphone shipments at 307 million units in 2025, reflecting a large but mature market driven by replacement demand and premium upgrades. Apple and Xiaomi stand to benefit from premium positioning and broad model portfolios, while suppliers and policymakers navigate margin pressure and localisation trends.
iPhone 17 Supercycle Fuels Record Quarter — but AI‑Driven Chip Squeeze Puts Margins at Risk
Apple reported a record fiscal Q1 driven by iPhone 17 sales and a services business that exceeded $30 billion in a single quarter. Strong results mask strategic challenges: surging memory prices driven by AI infrastructure demand threaten gross margins, even as Apple pursues a device‑centric AI strategy built around partnerships and selective acquisitions.
Vintage iPhone 4S Surges on Chinese E‑commerce — Over 100,000 Orders in a Month at Rock‑Bottom Prices
A sudden spike in orders for the decade‑old iPhone 4S on Chinese e‑commerce platforms — exceeding 100,000 in about 30 days and including listings priced as low as ¥55 — highlights robust demand for ultra‑cheap smartphones in lower‑tier markets. The surge underscores growth in the refurbished and grey‑market ecosystem, raises questions over authenticity and consumer protection, and presents mixed consequences for Apple’s premium strategy.
Apple’s new AirTag widens the net for lost things — louder, farther and greener
Apple’s refreshed AirTag, launched in China at 249 yuan, improves precision locating with a second‑generation UWB chip, extends Bluetooth range, and makes the speaker louder. The update emphasises recycled materials, deeper Apple Watch integration, and a secure item‑sharing feature for partners such as airlines, while reiterating existing anti‑stalking and privacy protections.
Apple Slashes iPhone Air Price by ¥2,500 in China as Tmall New‑Year Sale Kicks Off
Apple will cut the price of the 256GB iPhone Air from ¥7,999 to as low as ¥5,499 during Tmall’s Lunar‑New‑Year sale, a ¥2,500 drop driven by an official price cut plus advertised national rebates. The move, alongside recent promotions on Pro models, indicates Apple is using more aggressive discounting to navigate a price‑sensitive and highly competitive Chinese smartphone market.
Apple Cuts iPhone Air Price by Rmb2,500 in China’s Tmall New‑Year Sale — A Tactical Push to Stimulate Demand
Apple will slash the 256GB iPhone Air price in China’s Tmall New Year festival from Rmb7,999 to Rmb5,499 through an official Rmb2,000 cut plus a national subsidy, part of broader discounts across its product range. The move highlights Apple’s tactical use of platform promotions to stimulate demand amid fierce competition from domestic rivals and a maturing smartphone market.
Apple Slashes Prices in China: iPhone Air Sees Record RMB 2,500 Cut in Tmall New‑Year Blitz
Apple has initiated a major New‑Year promotion in China via its Tmall flagship, cutting up to RMB 2,500 from the iPhone Air’s launch price and offering discounts across Macs, iPads and accessories. The sale — timed for Lunar New Year and supported by limited stock allocations — signals aggressive channel management and highlights the Chinese market’s growing price sensitivity and the role of eSIM adoption in Apple’s local strategy.
Apple Slashes iPhone Air Prices in China — Official Cut Plus State Subsidy Cuts Up to ¥2,500
Apple has cut the iPhone Air price in China by up to ¥2,500, combining a ¥2,000 official discount with a national subsidy to bring the starting price to about ¥5,499. The unprecedented promotion reflects weak smartphone demand and intense competition in China, and raises questions about Apple’s premium positioning and margin strategy in its largest overseas market.
Apple Slashes iPhone Air Prices in China as New‑Year Tmall Push Signals Demand Pressure
Apple has initiated a major New‑Year sale on its Tmall store in China, cutting the iPhone Air’s effective price by roughly RMB 2,500 and extending discounts across its device lineup. The move — the third sizable promotion in about a month — highlights demand pressures in China and precedes Apple’s January 29 quarterly results.