# Apple
Latest news and articles about Apple
Total: 49 articles found
Apple Goes Cheap: MacBook Neo Uses iPhone A18 Pro and Bright Colours to Target Education Market
Apple has launched the MacBook Neo in Shanghai, a ¥4,599 entry‑level laptop that pairs an iPhone‑class A18 Pro chip with a colourful aluminium body and fanless design. The device is aimed at education and first‑time buyers and represents a strategic push to expand Apple’s footprint in budget segments traditionally dominated by Chromebooks and low‑cost Windows PCs.
Apple Goes Down‑market: MacBook Neo Brings iPhone Silicon to an Entry‑Level Laptop
Apple has launched the MacBook Neo, a compact 13‑inch laptop starting at ¥4,599 that uses the A18 Pro iPhone chip — the first iPhone‑class SoC in a Mac. The move signals a strategic push into lower price tiers to recruit new users into Apple’s ecosystem while testing a new chip segmentation between A‑series and M‑series devices.
Apple’s M5 MacBook Pro Arrives: Chiplet SoC, Thunderbolt 5 and a New Benchmark for On‑Device AI
Apple’s 14‑ and 16‑inch MacBook Pros now ship with M5 Pro and M5 Max chips that combine dual 3nm chiplets into a single, scalable SoC. The machines emphasise larger GPU counts, stronger neural acceleration and Thunderbolt 5 connectivity, targeting professionals who need sustained on‑device AI and media performance.
Apple’s M5 MacBooks: AI Muscle Up, Starter Storage Cuts — A Pricing Play to Absorb Rising Memory Costs
Apple’s new M5 MacBooks deliver significant on‑device AI and GPU performance gains enabled by TSMC’s SoIC‑MH packaging, while the company has raised base storage and retail prices by cutting lower‑capacity SKUs. The strategy appears designed to absorb rising NAND and DRAM costs, protect margins and push more customers toward higher‑priced configurations.
Apple’s iPhone 17e: Doubling Storage, Keeping Price — A Tactical Push into the Mid‑Market
Apple’s iPhone 17e upgrades its internal hardware — notably the A19 chip and base storage doubled to 256GB — while keeping the Chinese launch price unchanged. With USB‑C, the return of MagSafe, robust battery claims and likely eligibility for a 15% national subsidy, the 17e is positioned to compete strongly in the mid‑market.
Apple Goes Down‑market in China: iPhone 17e Launches from ¥4,499
Apple has launched the iPhone 17e in China with a starting price of ¥4,499, marking a deliberate move into the midrange smartphone market. The model is likely intended to broaden Apple’s user base and boost services revenue, while posing margin and cannibalisation challenges for the company.
Apple Ups the Value on Its Budget iPhone: iPhone 17e Packs More Storage, Keeps Price Steady
Apple has unveiled the iPhone 17e, increasing base storage to 256GB while keeping the starting price unchanged at ¥4,499. The model pairs the A19 chip with an upgraded in‑house C1X modem and brings select flagship features such as MagSafe and a tougher front panel to the mid‑tier. Apple also released an iPad Air powered by an M4 chip, leaving prices intact.
Apple Lists Budget iPhone 17e in China at 4,499 CNY — A Move to Win Mid‑Market Buyers
Apple has listed a lower‑priced iPhone 17e on its China website at 4,499 yuan with 256GB base storage and an A19 chip, opening preorders March 4. The model appears designed to expand Apple’s reach in China’s competitive mid‑market by combining flagship‑generation performance with a more accessible price point.
Apple Eyes Google Cloud to Power Next‑Gen Siri, Deepening Dependence on Rival Infrastructure
Apple is reportedly discussing hosting the backend of a redesigned Siri on Google Cloud, a step that would give it access to advanced AI infrastructure while increasing commercial reliance on a competitor. The decision underscores the technical demands of modern voice AI and raises trade‑offs between speed of innovation, data privacy, and strategic control.
Apple Widens M‑Series Reach with M4‑Powered iPad Air, Starting at $599
Apple introduced a new iPad Air line equipped with its M4 chip, offering 11‑inch and 13‑inch models priced at $599 and $799 respectively, with preorders starting March 4. The move extends Apple’s M‑series performance into mid‑tier tablets, tightening the gap between iPad Air and Pro and reshaping competition with entry‑level laptops and rival tablets.
Apple Adds Mid‑Tier iPhone 17e to China Line‑up at 4,499 RMB as Pre‑orders Open March 4
Apple added an iPhone 17e to its China online store with a starting price of 4,499 yuan and 256GB base storage, opening pre‑orders on March 4 and shipping from March 11. The move broadens Apple’s price coverage in China and reflects a strategy to retain buyers facing strong competition from domestic manufacturers.
Apple Lists iPhone 17e in China at ¥4,499, Opens Pre‑orders on March 4 — A Bid for the Mid‑Market
Apple has listed a new iPhone 17e on its China website at a starting price of ¥4,499 with 256GB of storage, opening pre‑orders on March 4 at 22:15. The move signals a targeted push into China’s price‑sensitive mid‑range, aiming to broaden Apple’s addressable market while preserving ecosystem advantages.