# Beijing Roast Duck

The Cold Reality of Heritage: Why China’s Roast Duck King is Losing Its Sizzle

Quanjude, China’s most famous roast duck brand, reported a 77% drop in net profit for 2025 alongside declining revenues and store closures. The 162-year-old institution is struggling to compete with younger rivals as its high-cost, heritage-heavy model fails to resonate with value-conscious modern diners.