# Bilibili World 2026

Marvel’s Shanghai Strategy: Kevin Feige and the Global IP Pivot at Bilibili World 2026

Marvel’s Kevin Feige headlined Bilibili World 2026 in Shanghai, signaling a major strategic pivot toward the Chinese market for the MCU. The event showcased the growing dominance of the '2D economy,' where gaming, hardware, and cinematic IPs converge to drive youth consumerism.