# Brand Governance
Latest news and articles about Brand Governance
Total: 2 articles found
Business
Family Values Over Virality: China’s Ad Watchdog Cracks Down on ‘Shock Marketing’
China’s advertising regulator has issued new guidelines banning provocative and "lowbrow" marketing tactics following a backlash against an OPPO Mother's Day ad. The move signals a broader shift toward moral governance, forcing brands to prioritize traditional family values and social responsibility over viral traffic.
SoBiz2026年5月11日 01:23
#OPPO#China Advertising Association#Marketing Ethics
Business
The Perils of Digital Heritage: Haihe Dairy’s Livestreaming Crisis Exposes the Fragile Allure of China’s 'Time-Honored' Brands
Haihe Dairy’s recent livestreaming controversy reveals the risks legacy brands face when outsourcing their digital presence to third-party distributors. As the company expands nationally through its popular flavored milk line, it struggles to maintain quality control across a fragmented network of 'official' online storefronts.
SoBiz2026年4月13日 03:58
#Haihe Dairy#Livestreaming#Time-Honored Brands