# Brand Protection
Latest news and articles about Brand Protection
Total: 3 articles found
Distilled Deception: Kweichow Moutai Subsidiary Severs Ties Over Predatory Bundling Scandal
Kweichow Moutai’s health wine subsidiary has terminated a partnership with a third-party marketer after a scandal involving the forced bundling of four sub-brand bottles for every one bottle of flagship Feitian Moutai. The move highlights Moutai's ongoing struggle to protect its brand prestige from unauthorized 'parasitic' marketing tactics that mislead high-net-worth investors.
Beyond the Filter: Douyin’s Crackdown Highlights the New Frontier of AI-Driven E-Commerce Fraud
Douyin E-commerce has intensified its crackdown on intellectual property theft, specifically targeting the use of AI tools to impersonate individuals for fraudulent sales. The platform has intercepted over 170,000 videos and penalized thousands of accounts as part of a broader effort to sanitize its digital marketplace.
Shipping Giant Maersk Hijacked by AI Scammers in China’s Education Gold Rush
Maersk China has issued a stern disclaimer regarding fraudulent 'AI training' courses using its brand name on platforms like Douyin. The logistics giant clarified it has no involvement in tech education, exposing a rising trend of AI-themed scams targeting the Chinese workforce.