# Chery
Latest news and articles about Chery
Total: 5 articles found
China’s Automotive Hegemons Double Down: The Strategic Push for SUV Dominance
China's leading automakers are launching a new wave of flagship SUVs, integrating 1000V architectures and high-end autonomous hardware to challenge market leaders. Brands like GWM and Leapmotor are targeting the premium segment with aggressive pricing and range-extended technology to secure dominance in a saturated market.
China’s Gen Z Challenges the Status Quo: Chery Ousts Executive Over Harassment Claims
A Gen Z employee at Chery Commercial Vehicle successfully triggered the dismissal of a high-level executive through public 'real-name' harassment allegations. Chery’s rapid response underscores a shift in Chinese corporate governance as firms prioritize social media reputation and ESG standards over traditional management protections.
Canada Reopens Door to Chinese EVs with Limited Quotas — A Short Window for BYD and Other Exporters
Canada will issue a first tranche of 24,500 import permits for Chinese-made electric vehicles for March–August 2026 at a 6.1% MFN tariff, signalling a partial rollback of the 100% surtax imposed in October 2024. The quota scheme, phased through early 2027 and planned to expand toward 70,000 vehicles by 2030, rewards manufacturers already prepared for Canadian certification while leaving open political and regulatory risks.
Chery Enters Electric Pickup Race with RELY R08 EV, Backed by an Energy-and-Services Alliance
Chery’s RELY brand launched its first pure‑electric pickup, the R08 EV, priced at RMB 127,800–158,800 and offered in two trims. The company also formed a “Qilin Power Ecological Alliance” to integrate energy supply, smart‑agriculture tools and engineering equipment, underscoring a shift toward vehicle‑plus‑services strategies in the electric pickup market.
Zotye's Comeback Push: Mass Hiring Signals Ambition to Restart Car Production Amid Restructuring
Zotye Auto has launched a broad recruitment campaign for nearly 50 roles, a move tied to preparations to resume vehicle production after years of near‑hiatus following bankruptcy restructuring. Recent board changes and partial unwinding of frozen assets have improved the company’s funding outlook, but Zotye remains loss‑making and will need strategic capital and technological upgrades to mount a sustainable comeback.