# China tourism
Latest news and articles about China tourism
Total: 3 articles found
China’s Record Spring Festival: 5.96 Billion Trips and a New Model of Cultural Consumption
China’s nine‑day Spring Festival generated historic travel and spending—5.96 billion domestic trips and 8.03 trillion yuan—highlighting a rapid reshaping of tourism around immersive cultural experiences, film and media tie‑ins, and stronger inbound flows. The holiday demonstrated tourism’s growing economic and soft‑power role, even as it exposes challenges in sustainability and regional inequality.
China’s Record Spring Festival: 596 Million Trips, RMB 803 Billion Spent — Where the Money Went
China’s nine‑day Spring Festival generated a record 596 million domestic trips and about RMB 8.03 trillion in tourism spending, with Guangdong, Zhejiang and Jiangsu the biggest beneficiaries. Southern provinces led growth in 2026, and higher per‑visitor spending — driven by overnight stays and experiential travel — lifted receipts faster than headcounts in most places.
China Makes Cross‑Provincial VAT Refunds Easier to Lure More International Visitors to the West
Chongqing has expanded a cross‑provincial “immediate” VAT refund scheme to Yunnan, Shaanxi and Gansu, following a 2025 agreement with Sichuan, allowing foreign visitors to claim tax rebates when departing from a different province than where they purchased goods. The move is designed to make multi‑stop itineraries across western China more convenient, boosting inbound consumption and aiding regional economic coordination amid broader visa‑free transit liberalisation.