# Chinese Business

Beyond the Patriarch’s Shadow: Kelly Zong’s Bold Pivot to a Post-Wahaha Future

Following her resignation from the Wahaha Group in late 2025, Kelly Zong is spearheading a 'de-Wahaha-ized' business strategy centered on her independent entity, Hongsheng Group. Through the relaunch of her KELLYONE brand, she is attempting to replace traditional relationship-based distribution with a modern, data-driven retail model targeting China’s urban youth.