# Chow Tai Fook
Latest news and articles about Chow Tai Fook
Total: 2 articles found
China’s Lunar New Year Gold Rush: Who’s Winning — the Bullion or the Brand?
China’s pre‑Lunar New Year rush for gold jewellery has been driven by young buyers seeking small, symbolic pieces that combine adornment with perceived investment value. The industry’s rising bullion price has amplified a split between scale‑focused retailers that profit from widespread outlets and boutique brands that command high retail margins—but face limits in converting that premium into resale value.
Gold Fever at Lunar New Year Exposes a Divide: Scale Players Grow Sales, Niche Brands Keep Margins
A post‑holiday rush of young buyers in China is boosting sales of lightweight, design‑led gold jewellery even as global bullion prices climb. Financial results show a split: large franchised chains drive revenue through scale while a handful of boutique operators extract far higher margins, but the durability of brand premiums is uncertain because resale values remain tied to metal prices.