# Consumer Protection
Latest news and articles about Consumer Protection
Total: 5 articles found
China’s ‘Iron Fist’ Tightens Grip on Industrial Safety and Product Fraud
China's market regulator handled 18,200 product quality cases in Q1 2026, totaling 130 million RMB in fines under the 'Iron Fist' campaign. The enforcement focuses on high-risk sectors like electric bicycles, fire safety gear, and fertilizers to ensure public safety and supply chain integrity.
Cleaning the Feed: Douyin E-Commerce Ramps Up War on Counterfeits to Secure Consumer Trust
Douyin E-commerce has intensified its crackdown on counterfeits, penalizing over 12,000 accounts and intercepting hundreds of thousands of infringing videos. The move reflects a strategic shift toward platform integrity as ByteDance seeks to attract premium brands and stabilize its retail ecosystem.
China Tightens the Noose on Fintech Hype with Sweeping New Digital Marketing Rules
China has unveiled a sweeping set of regulations governing the online marketing of financial products, targeting misleading advertising and the influence of tech platforms. The rules, effective late 2026, require licensed personnel for all social media marketing and demand a strict separation between tech intermediaries and financial transactions.
The Trust Deficit: Why China’s Livestreaming Giants are Losing Their Luster
The exposure of a fake Australian supplement brand sold by top influencer Dong Yuhui highlights systemic failures in China's livestreaming supply chains. As consumer complaints skyrocket and price advantages vanish, the industry is shifting from 'personality-based' trust toward a more rational, professionalized e-commerce model.
Milk and Innuendo: The Fall of a Chinese 'Time-Honored' Dairy Brand in the Live-Streaming Jungle
Tianjin Haihe Dairy has terminated its relationship with a third-party distributor after a viral live-stream used sexual innuendo to sell milk. The scandal has sparked a national debate over the lack of oversight in live-stream e-commerce and the reputational risks facing China’s legacy state-owned brands.