Latest news and articles about Consumer Trends China
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Langjiu's Longma Lang Jinma has been named 'New Product of the Year' at the 2026 Sohu Baijiu Awards, highlighting the brand's strategic move into high-end mixed-aroma spirits. The recognition coincides with a 15-billion-yuan investment in a destination distillery estate, signaling a shift toward experiential marketing and lifestyle branding in a saturated domestic market.
