# Cultural Identity
Latest news and articles about Cultural Identity
Total: 3 articles found
Scaling the Third Pole: Beijing’s Archaeological Outreach Links Prehistoric Resilience to National Identity
Academician Chen Fahu delivered a landmark public lecture at the Chinese Archaeological Museum regarding prehistoric human settlement on the Tibetan Plateau. This event signifies a growing push by Chinese state institutions to connect high-level scientific research with national identity through the 'Tracing the Origins of Chinese Civilization' project.
Ink Across the Strait: Why Beijing is Reviving the Politics of Nostalgia
Zhang Guizhu, an 80-year-old resident of Xiamen, exemplifies the use of personal nostalgia and 'cross-strait family letters' to maintain cultural ties between mainland China and Taiwan. Her story highlights Beijing's strategic use of soft power to emphasize shared heritage amidst ongoing political and military tensions.
Burgers and Beasts: How China’s Tastin is Repurposing Mythology for the Gen Z Palate
Tastin’s recent collaboration with the anime 'You Shou Yan' highlights a sophisticated evolution of the 'Guochao' marketing trend in China. By blending mythological IP with interactive merchandise and localized flavors, the brand is successfully converting traditional culture into social currency for Gen Z consumers.