# FMCG
Latest news and articles about FMCG
Total: 19 articles found
The Bitter Aftertaste of 'Win Another Bottle': Master Kong’s Channel Crisis and the Return of the Wei Dynasty
Master Kong's iconic 'Win Another Bottle' promotion has sparked consumer backlash due to widespread redemption failures, highlighting a breakdown in the company's distributor network. As revenue declines for the first time in nearly a decade, the founding Wei family has resumed direct control to navigate shifting market tastes and structural inefficiency.
Financial Alchemy: Why Shanghai Jahwa’s Rebound Masks a Core Business Crisis
Shanghai Jahwa reported a return to profitability in 2025 with 268 million yuan in net income, but approximately 80% of this figure stemmed from investment gains rather than product sales. Despite a recovery in its beauty segment, the company remains plagued by stagnant growth in its core personal care brands and an increasingly expensive reliance on marketing to drive revenue.
Milk and Resilience: How China’s Mengniu Is Navigating a Cooling Dairy Market
Mengniu Dairy reported a resilient 2025 fiscal year with 82.25 billion RMB in revenue and record-high gross margins of 39.9%. Under new leadership, the company is successfully pivoting toward high-margin specialized nutrition and international markets to offset a slowing domestic dairy sector.
A Bitter Aftertaste: The Fading Glory of China’s ‘National Toothpaste’ Giant
Liangmianzhen, a legendary Chinese toothpaste brand, has suspended trading amid a planned change in control following an 88% drop in annual profit. The company is struggling with mounting inventory and intense competition, marking a significant decline for a once-dominant national icon.
Cream of the Crop: Mengniu Navigates China’s Dairy Slump with High-Margin Pivot
Mengniu Dairy reported a resilient 2025 with record-high margins of 39.9% and 82.24 billion RMB in revenue, driven by a strategic shift toward specialized nutrition and fresh milk. The company is successfully offsetting a sluggish domestic dairy market through international expansion in Southeast Asia and a rigorous focus on digital manufacturing and shareholder returns.
Losing the Fizz: Why Carlsberg’s Chinese Growth Engine is Stalling
Chongqing Brewery, the Chinese flagship for Carlsberg, has dropped to fifth place among China's top brewers as core operating profits decline despite a headline increase in net income. The company is now pivoting toward a 1-liter premium bottle strategy to combat a saturated market and a revitalized challenge from domestic rival Yanjing Brewery.
Wahaha’s Heir Trims the Sails: Daughter Shutters Robot Unit, Reversing Father’s 13-Year Diversification Drive
Zong Fuli has shut Wahaha’s robotics arm, reversing her father Zong Qinghou’s decade-long diversification into industrial automation and other non-core ventures. The move reflects a strategic pivot back to Wahaha’s beverage business, prioritising capital discipline and focus over risky, long‑cycle R&D bets in robotics.