# Fan Culture
Latest news and articles about Fan Culture
Total: 2 articles found
Business
Corporate Penance in the Age of Outrage: OPPO Demotes Top Brass Following Marketing Fiasco
OPPO has implemented severe internal punishments, including the two-level demotion of its China region head, following a controversial Mother's Day ad that sparked public outrage. The campaign was widely criticized for using inappropriate fan-culture language that was seen as insulting to traditional family values and marital ethics.
NeTe2026年5月11日 12:53
#OPPO#China Tech#Marketing Crisis
Business
Marketing Malpractice: Why OPPO’s ‘Two Husbands’ Ad Sparked a Regulatory and Social Firestorm in China
OPPO faces a severe backlash and regulatory scrutiny after a Mother's Day advertisement jokingly suggested a mother has 'two husbands,' referencing celebrity fan culture. The incident highlights the narrowing gap for creative expression in China as brands struggle to balance viral marketing with state-mandated 'Socialist Core Values.'
SoBiz2026年5月11日 07:53
#OPPO#China Advertising#Socialist Core Values