# Fan Culture

Marketing Malpractice: Why OPPO’s ‘Two Husbands’ Ad Sparked a Regulatory and Social Firestorm in China

OPPO faces a severe backlash and regulatory scrutiny after a Mother's Day advertisement jokingly suggested a mother has 'two husbands,' referencing celebrity fan culture. The incident highlights the narrowing gap for creative expression in China as brands struggle to balance viral marketing with state-mandated 'Socialist Core Values.'