# Franchising
Latest news and articles about Franchising
Total: 3 articles found
The Bitter Aftertaste of Luxury: Nayuki’s Struggle to Reclaim Its Soul in China’s Cutthroat Tea Market
Nayuki, once the leader of China's premium tea market, reported a 240 million RMB loss for 2025, making it the only major listed tea brand in the red. The company is struggling to reconcile its high-cost 'Third Space' retail model and signature bakery offerings with a consumer market that now prioritizes low prices and delivery efficiency.
A Bitter Brew: Starbucks Sells Control of China Operations to Fuel a 20,000-Store Gambit
Starbucks is pivoting to a minority-stake model in China by selling 60% of its business to Boyu Capital in a bid to reach 20,000 stores. This shift reflects a desperate need for local agility as domestic rivals like Luckin Coffee continue to erode Starbucks' market share through aggressive pricing and rapid expansion.
China’s 9.9-yuan Coffee Era Fades as Price War Gives Way to Profit Reality
The widespread 9.9-yuan coffee price point that anchored China’s retail coffee boom is receding as chains confront thin margins, rising input costs and franchisee stress. Kudi’s decision to end blanket 9.9 promotions and lift most prices signals a shift from volume-fuelled expansion to differentiated, sustainability-focused strategies across the sector.