# Gen Z Marketing

Milk, Medals, and Micro-Influencers: Bright Dairy’s High-Protein Strategy for China’s Gen Z

Bright Dairy has launched a major brand offensive for its Ubest fresh milk line, leveraging actor Wu Lei and the championship Shanghai Women’s Volleyball team to promote high-protein nutrition and green cycling initiatives. The campaign marks a strategic move to dominate the premium dairy market by merging idol culture with environmental sustainability.