# Generative Engine Optimization

How China's Fund Managers Are Rewiring Marketing for the Age of Generative AI

Generative AI is upending how mutual funds communicate with investors by favouring model-generated answers over link-based search. Chinese asset managers are building Generative Engine Optimization (GEO) stacks—combining structured knowledge graphs, real‑time data feeds and compliance gates—to ensure official investment logic is the first source LLMs draw from.