# Great Wall Motor
Latest news and articles about Great Wall Motor
Total: 6 articles found
The Shark Returns: BYD’s Domestic Pivot Signals a New Era for China’s Electrified Pickup Market
BYD has announced that its Shark pickup truck will enter the Chinese market in 2026 under the premium Fang Cheng Bao brand, targeting a rapidly growing segment of high-end, electrified lifestyle vehicles as urban restrictions on pickups continue to ease across China.
A Founder’s Fury: Why Wei Jianjun’s Public Meltdown Signals a Crisis for Great Wall’s Premium Ambitions
GWM Chairman Wei Jianjun publicly lambasted his marketing team during the V9X SUV launch, highlighting deep internal anxieties over the brand's positioning. As the Wey brand faces stiff competition from tech-driven rivals like Li Auto and Huawei, GWM is betting on its modular 'Guiyuan' platform to reclaim its status as China's premier luxury automaker.
The Surname on the Line: Great Wall Motor’s Identity Crisis in a Tech-Driven Era
Great Wall Motor Chairman Wei Jianjun publicly rebuked his marketing team during the V9X SUV launch, highlighting internal tensions as the automaker struggles to match its engineering with brand prestige. The launch of the multi-energy Guiyuan platform represents GWM's defiant stand against pure-EV competitors in an increasingly crowded luxury SUV market.
China’s Automotive Hegemons Double Down: The Strategic Push for SUV Dominance
China's leading automakers are launching a new wave of flagship SUVs, integrating 1000V architectures and high-end autonomous hardware to challenge market leaders. Brands like GWM and Leapmotor are targeting the premium segment with aggressive pricing and range-extended technology to secure dominance in a saturated market.
Adapt or Perish: Volkswagen Embraces Extended-Range Tech as China’s EV War Intensifies
Volkswagen’s launch of its first extended-range SUV highlights a broader trend of foreign automakers adopting local Chinese technology to survive. Simultaneously, domestic brands like Tank and Xpeng are intensifying competition through specialized luxury off-roaders and feature-packed budget EVs.
Great Wall Chairman Says U.S. MPV Effort Is Moving Smoothly as Middlemen Surface in Reports
Chairman Wei Jianjun of Great Wall Motor has acknowledged that efforts to advance a project involving a GWM MPV in the United States are proceeding smoothly, responding to reports that intermediaries in the U.S. are handling operations. While not a formal market entry, the comment suggests the company is testing paths into a challenging and politically sensitive market using lower-profile channels.