# Hisense
Latest news and articles about Hisense
Total: 12 articles found
Screens of the Future: Samsung Exits as China’s TV Giants Face a Shrinking Kingdom
Samsung’s departure from China’s home appliance market signals the total victory of domestic manufacturers like Hisense and TCL in the hardware war. However, this triumph coincides with a structural decline in television demand, forcing these champions to pivot toward AI, AR, and laser technology to capture a new generation of consumers.
Rewiring the Grid: How the AI Compute Boom is Reshaping China’s Power Infrastructure
The explosion of AI compute is driving a massive shift toward high-voltage and liquid-cooling power infrastructure, creating a sharp divide in the electrical equipment market. Major Chinese firms like Hisense are pivoting toward high-barrier UHV technology and strategic M&A to secure a dominant position in the future energy-compute nexus.
The Copper Shield: Inside the Bitter Marketing War for China’s Air Conditioning Market
Chinese appliance giants Gree and Hisense are locked in a public dispute over the use of copper versus aluminum components in air conditioners. The feud highlights a strategic battle for brand prestige and market share as rising raw material costs squeeze profit margins in a saturated domestic market.
Beyond the Brightness Wars: Hisense Challenges the 'Parameter Trap' in a Shrinking TV Market
Hisense marketing head Liu Weijie has criticized the television industry's obsession with technical specifications, arguing that 'parameter stacking' ignores actual consumer needs. As the Chinese TV market hits a ten-year low, the industry faces a technological deadlock between OLED and Mini LED limitations that requires a fundamental shift in innovation strategy.
Metallurgy and Marketing: The Bitter 'Copper War' Between China’s Cooling Giants
A public feud between Gree and Hisense over air conditioner motor materials has exposed the aggressive marketing tactics used in China's saturated appliance market. Hisense's claims suggest that the high price premiums for 'all-copper' units may far exceed the actual material costs, challenging long-standing industry narratives on quality.
China’s ‘Copper War’: Appliance Giants Gree and Hisense Clash Over Quality and Price Gouging
Gree Electric and Hisense are locked in a public dispute over the use of copper components in air conditioners, with Hisense accusing Gree of overcharging consumers for negligible material cost differences. The conflict marks a shift in the Chinese appliance market toward greater price transparency and technical scrutiny.
The Copper Standard: Gree and Hisense Clash as Rising Material Costs Pressure China’s HVAC Giants
Gree Electric and Hisense are locked in a public dispute over 'copper integrity' in air conditioners as record-high copper prices force Chinese manufacturers to choose between quality branding and cost-cutting aluminum substitutions.
Copper vs. Aluminum: The Rivalry Between China’s Appliance Giants Turns Toxic
Hisense and Gree Electric are locked in a public dispute over the ownership of the 'True Copper' marketing slogan and the industry-wide transition from copper to aluminum components. The conflict highlights the intense competition in China's saturated appliance market and the friction between national industrial efficiency goals and consumer quality perceptions.
Nokia and Hisense Reach Settlement as ITC Winds Down Section 337 Patent Probe
The USITC has terminated a Section 337 investigation into Hisense and other tech firms after a settlement was reached with Nokia over video-processing patents. The resolution ensures that Hisense can continue importing its laptops and televisions into the U.S. without the threat of a market ban.
Hisense Signals Consumer Rollout of Compact Companion Robots After AWE Showcase
At AWE 2026 Hisense unveiled new AI housekeeper and compact companion robot prototypes, saying consumer deployment is imminent. Leveraging its display and appliance business, the company aims to move robotics from commercial settings into homes, but faces technical, pricing and privacy challenges before wide adoption.
Hisense Chairman Urges State 'Intelligent‑Agent' Platforms as AI Shifts to Industrial Deployment; Humanoid Robots Still Years from the Home
Hisense chairman Jia Shaoqian told China’s Two Sessions that AI is transitioning from hype to industrial application and urged the state to build shared “intelligent‑agent” platforms and an industrial knowledge base to convert tacit factory know‑how into actionable assets. He cautioned that humanoid robots remain immature for household use and recommended measured, demand‑led investment rather than chasing short‑term hype.
Hisense Says RGB-Mini LED Marks a Shift from Spec Wars to User Value — and China Leads the Charge
At a January event, Hisense executive Liu Weijie argued that RGB‑Mini LED — a colour‑direct backlight technology — resolves long‑standing tradeoffs between image quality, energy efficiency and eye health. He said the technology’s long path to industrialisation creates durable barriers that have allowed Chinese firms to move from imitators to ecosystem leaders, and signalled a broader industry pivot from specifications to user value.