# Hisense

Hisense Says RGB-Mini LED Marks a Shift from Spec Wars to User Value — and China Leads the Charge

At a January event, Hisense executive Liu Weijie argued that RGB‑Mini LED — a colour‑direct backlight technology — resolves long‑standing tradeoffs between image quality, energy efficiency and eye health. He said the technology’s long path to industrialisation creates durable barriers that have allowed Chinese firms to move from imitators to ecosystem leaders, and signalled a broader industry pivot from specifications to user value.