# IDC
Latest news and articles about IDC
Total: 5 articles found
Memory Shortage Threatens to Shrink Global Smartphone Market — IDC Predicts a 2026 Downturn
IDC has reduced its 2026 smartphone shipment forecast to about 1.1 billion units, warning that a memory chip shortage and steep price rises could drive a record 13% market contraction. The shortage is forcing OEMs to cut low‑end models and push consumers toward higher‑priced devices, a structural shift that IDC expects will persist until at least mid‑2027.
Memory Shortage Could Trigger a 13% Collapse in Smartphone Shipments in 2026, IDC Warns
IDC has cut its 2026 smartphone shipment forecast to about 1.1 billion units, forecasting a roughly 13% decline driven by a memory/storage chip shortage. The disruption favours large OEMs and major memory manufacturers, risks higher prices and delayed product launches, and could lengthen replacement cycles for consumers.
Apple’s China Revival: iPhone 17 and Price Moves Drive a Breakout Quarter
Apple delivered a strong Q4 driven by iPhone sales and a notable recovery in Greater China, where iPhone revenue rose about 38% to $25.5 billion. Strategic price adjustments, the iPhone 17 product cycle and supply‑chain shifts to India and the US helped the rebound, though sustaining growth will test Apple against fierce local competition and geopolitical risks.
Apple Slashes iPhone Air Price in China as New‑Year Promo Exposes Demand Strain
Apple has launched a large Lunar New Year promotion in China that cuts 2,000 yuan off the iPhone Air and applies discounts across Macs, iPads and accessories. The move, coupled with deeper third‑party markdowns, points to inventory and demand pressures for the iPhone Air months after its launch and illustrates Apple’s tactical use of price to defend share in a fiercely competitive high‑end Chinese market.
China’s Humanoid-Robot Race Enters a Reality Check as Shipment Figures Spark Debate
A public clash over 2025 shipment figures between Chinese humanoid-robot maker Yush Technology and independent research firms highlights a sector moving from prototype to production. Discrepancies stem from differing definitions and data sources, but both industry reports and company statements point to rapid volume growth and a critical 2026 inflection point focused on real-world deployment, paying customers and robot ‘brains’.