# Inbound Tourism

Digital Silk Roads: Fliggy’s Fintech Integration Signals a New Era for Inbound China Travel

Alibaba's Fliggy is aggressively expanding its inbound tourism business by integrating nearly 10 international e-wallets and partnering with global platforms like Google Flights. This strategy has resulted in a 300% annual growth rate, signaling a significant shift in how China manages foreign visitor experiences.