# Jinzhongzi
Latest news and articles about Jinzhongzi
Total: 3 articles found
Falling Behind in Anhui’s Liquor Wars: How Jinzhongzi Became the Weak Link among the 'Four Huijiu Champions'
Jinzhongzi Wine, Fuyang’s only listed baijiu producer, reported another loss in 2025, extending a multi‑year decline driven by a shrinking national market, mounting competition and strategic missteps after China Resources became a major investor. Despite management changes and asset sales, the company has failed to rebuild margins or scale, leaving it far behind Anhui’s leading distillers.
Anhui’s Jinzhongzi Struggles to Recover as Five-Year Loss Streak Deepens
Jinzhongzi, an Anhui-based baijiu maker, has forecast a 2025 net loss of RMB 150–190 million, marking its fifth consecutive year in the red. Heavy dependence on low-end products and Anhui sales, combined with a prolonged leadership vacancy despite a 2022 mixed-ownership reform with China Resources, have left the company struggling to adapt to industry premiumisation and channel shift.
Heritage Baijiu Brand Jinzhongzi Sinks Deeper as China Resources’ Rescue Stalls
Jinzhongzi, an Anhui-based baijiu maker and former provincial heavyweight, has warned of a ¥150–190 million loss for 2025 — its fifth consecutive annual loss. The company is highly dependent on low-price and provincial sales, has failed to scale mid- and high-end channels, and remains without a permanent general manager after China Resources’ 2022 investment failed to deliver a turnaround.