# Kong Hainan

Heroes of the High Frontier: How Beijing is Branding its Tech Self-Reliance through Personal Sacrifice

The Chinese government is elevating scientists to national hero status through the 'Most Beautiful Science and Technology Workers' campaign, using personal narratives of sacrifice to build support for its technological self-reliance goals. Highlighting achievements in environmental restoration and space exploration, the initiative underscores Beijing's strategic pivot toward hard science as the foundation of national power.