# Li Auto
Latest news and articles about Li Auto
Total: 6 articles found
Li Auto Recasts the Car as a Robot with New L9 — A Decade in the Making
Li Xiang announced that Li Auto’s next-generation L9 will be marketed as an ‘‘embodied-intelligence’’ robot, turning the vehicle into an active, personalised partner. The claim signals a strategic move from product to platform but will require heavy investment in sensors, compute, software and regulatory compliance to be realised.
Beyond Cars: Tesla and Chinese Automakers Race to Dominate Humanoid Robots
Tesla's pivot from Model S/X to Optimus has turned humanoid robots into a new battleground between Elon Musk and Chinese automakers. Shared technology stacks and supply chains make the transition low-cost for carmakers, and 2026–27 looks set to be the decisive window for scale competition.
Former Huawei and Li Auto Executive Joins Avita as Vice‑President to Lead Marketing and Product Operations
Sun Baigong, who has held senior roles at Huawei and Li Auto, has been appointed vice‑president of Avita Technology to lead marketing and product operations. The hire underscores Avita’s focus on commercialisation and reflects a wider trend of consumer‑tech executives moving into China’s EV sector.
Li Auto’s Big Bet: From Electric SUVs to Humanoid Robots and the Push for ‘Embodied Intelligence’
Li Xiang told Li Auto staff that the firm will evolve from an electric‑vehicle maker into an "embodied intelligence" company, pursuing base models, inference chips, an OS and humanoid robots. The strategic shift reflects investor pressure for higher‑margin AI products, recruitment of robotics talent, and significant technical and regulatory hurdles ahead.
China’s QCraft Sees 2026 as the Start of a ‘Golden Decade’ for Driverless Cars — City NOA to Reach Mass Market
QCraft CEO Yu Qian says 2026 will mark the start of a decade‑long expansion in autonomous driving, with city NOA expected on mass‑market cars priced around ¥100,000. The company has passed one million vehicle deployments and argues that end‑to‑end learning, VLA and world models plus massive data loops will drive safety and scale, while pragmatic sensor choices and local adaptation will shape competition.
Li Auto Tightens Its Retail Network as Growth Slows — From Rapid Expansion to Efficiency Drive
Li Auto is assessing the closure of some low‑efficiency retail stores after an aggressive multi‑year network build‑out, denying plans to close 100 outlets but confirming a targeted optimisation. The retrenchment follows a 19% fall in 2025 deliveries and recent quarterly losses, and accompanies a product and organisational reset aimed at restoring growth and margins amid fiercer competition in the range‑extended EV segment.