# Livestreaming E-commerce

The Frankenstein of Livestreaming: How a Fake Australian Brand Scammed China’s Health-Conscious Youth

The exposure of Useit as a 'fake foreign brand' has unmasked a sophisticated network of regulatory arbitrage and influencer-driven deception in China’s health supplement market. By exploiting cross-border e-commerce loopholes and high-commission livestreaming structures, the brand successfully sold domestic products at luxury prices to health-conscious young consumers.