# MacBook Neo
Latest news and articles about MacBook Neo
Total: 2 articles found
Apple Goes Cheap: MacBook Neo Uses iPhone A18 Pro and Bright Colours to Target Education Market
Apple has launched the MacBook Neo in Shanghai, a ¥4,599 entry‑level laptop that pairs an iPhone‑class A18 Pro chip with a colourful aluminium body and fanless design. The device is aimed at education and first‑time buyers and represents a strategic push to expand Apple’s footprint in budget segments traditionally dominated by Chromebooks and low‑cost Windows PCs.
Apple Goes Down‑market: MacBook Neo Brings iPhone Silicon to an Entry‑Level Laptop
Apple has launched the MacBook Neo, a compact 13‑inch laptop starting at ¥4,599 that uses the A18 Pro iPhone chip — the first iPhone‑class SoC in a Mac. The move signals a strategic push into lower price tiers to recruit new users into Apple’s ecosystem while testing a new chip segmentation between A‑series and M‑series devices.