# Market Supervision

China’s Subsidy Mirage: Regulators Crack Down on the '10 Billion' Marketing Myth

Beijing regulators have summoned China’s major e-commerce platforms to address deceptive '10 Billion RMB Subsidy' claims and lack of transparency during the 6.18 shopping festival. The move signals a shift in regulatory focus from curbing monopolies to ending 'involutionary' price wars that harm merchants and consumers alike.