# Mengniu

Milking the Past: The Structural Collapse of China’s Dairy Duopoly

China's dairy industry has transitioned from a stable duopoly to a 'one superpower' market dominated by Yili, as rival Mengniu falters. Falling birth rates, a glut of raw milk, and the failure of high-cost marketing strategies have plunged the sector into its most significant contraction in 15 years.

SoBiz2026年4月20日 04:58

#Yili#Mengniu#Chinese Dairy Industry

Automated milking machine in action on a dairy cow. Efficient modern farming.

Business

China’s Dairy Sector Hits a Cold Snap: Subsidy Gambles, Channel Fights and a Race to ‘Functional’ Milk

China’s dairy market experienced broad declines in 2025 as liquid‑milk consumption and core categories cooled, pressuring corporate profits and prompting market leaders to spend heavily on infant‑formula subsidies to lock in future users. The sector is pivoting toward higher‑margin functional and lifecycle nutrition products, but faces high R&D costs, channel friction and the risk of rapid homogeneity.

NeMo2026年2月12日 04:14

#China dairy#Yili#Mengniu