# Mixue Bingcheng
Latest news and articles about Mixue Bingcheng
Total: 3 articles found
The Parent Trap: Why Mixue Bingcheng is Cannibalizing Its Own Coffee Empire
Tea giant Mixue Bingcheng is increasingly encroaching on the market of its own sub-brand, Lucky Cup, by upgrading its coffee technology and offering lower prices. This internal rivalry suggests that Lucky Cup's mission to become the 'coffee version of Mixue' is being undermined by the parent brand's own expansion.
The Bitter Aftertaste: China’s Tea Drink Giants Face a Growth Reckoning
China's new-style tea industry is transitioning from a period of rapid store expansion to a grueling war of attrition as the market reaches saturation. While low-cost leaders like Mixue Bingcheng are pivoting to coffee, premium brands like Chagee and Nayuki are struggling with declining profits and the high costs of delivery-dependent business models.
The Ice Cream King’s Identity Crisis: Mixue Bingcheng Trades Speed for Survival
Mixue Bingcheng has replaced its founder with a finance-heavyweight CEO as the brand struggles with thinning profit margins across its 60,000-store empire. The new leadership is pivoting toward a high-quality supply chain to address a crisis where average daily store profits have dipped below 270 RMB.