# NRTA

The Silicon Soul: China’s Entertainment Giants Pivot to Humans in an AI-Saturated Era

China's internet video industry has reached 1.1 billion users, with AI-generated characters now outnumbering humans 10-to-1 in the booming micro-drama sector. Despite massive efficiency gains, industry leaders are shifting focus back to human creativity and 'hybrid talent' to combat content homogenization and regulatory concerns.