# New Tea Market

A Bitter Squeeze: Why a Chinese Lemon Tea Startup is Taking Over Häagen-Dazs Stores

General Mills has licensed its Häagen-Dazs storefront operations in China to a group led by the lemon tea chain Ningji. The deal reflects a strategic shift as the legacy ice cream brand seeks to revitalize its dwindling physical footprint through localized, tech-backed management.