# Ren Shuang

Xiaohongshu’s Authenticity War: The Battle to Label the Ghost in the Machine

Xiaohongshu Vice President Ren Shuang has announced a crackdown on the abuse of AI tools, urging creators to label AI-generated content to combat fraud and copyright infringement. This move highlights the platform's struggle to maintain its core brand of 'authenticity' amidst a surge in hyper-realistic generative AI content in China.