# SAMR
Latest news and articles about SAMR
Total: 6 articles found
China Cracks Down on “Big Fonts, Small Print” Ads — Regulators Demand Clearer Claims and Proof from Marketers
China’s market regulator has ordered a six‑month campaign to root out misleading advertising practices such as oversized headline claims paired with tiny disclaimers, unsubstantiated “first/best” assertions, and selective citations. The Notice tightens evidence requirements for advertisers, expands oversight of major publishing platforms, and signals a broader push to restore consumer trust and market order.
Trip.com posts strong 2025 results as co‑founders quit and a regulator probe lingers
Trip.com Group posted 2025 net revenue growth of about 17% and a near‑doubling of attributable profit, buoyed by a large one‑off gain from selling its MakeMyTrip stake. Two co‑founders resigned and the company is under investigation by China’s State Administration for Market Regulation, creating governance and regulatory uncertainty despite solid underlying travel demand.
China Pulls the Brakes on the Spring Festival ‘Red Envelope’ Arms Race
China’s market regulator summoned seven major internet platforms and released new anti‑monopoly compliance guidelines after a wave of large Spring Festival cash‑giveaway campaigns. Regulators warned against below‑cost subsidies, exclusive dealing and algorithmic collusion, signalling tighter scrutiny of promotional tactics and AI‑driven user acquisition.
Xiaomi Auto Backs Beijing’s Pricing Code — A Signal that China’s EV Market Must Compete on Quality, Not Discounts
Xiaomi Auto has publicly endorsed China’s new automotive pricing compliance guidelines, committing to transparent pricing, an end to price fraud and coordination with partners to enforce the rules. The move aligns Xiaomi with Beijing’s push to shift the auto industry away from discount‑led competition toward quality and technology‑driven value creation.
China Opens Antitrust Case Against Ctrip as Hoteliers Say Platforms Have Become Their Employers
China’s antitrust regulator has opened a probe into Ctrip for alleged abuse of market dominance after hoteliers complained of hidden fees, forced channel exclusivity and unfair algorithmic practices. The investigation could lead to fines, behavioural remedies and reshape how online travel platforms manage supply and traffic allocation.
Antitrust Probe of Ctrip Signals New Front in China’s Platform Wars
China’s State Administration for Market Regulation has opened an antitrust investigation into Ctrip, citing allegations of abusive market practices including forced price parity and algorithmic repricing. The probe highlights mounting regulatory scrutiny of digital platforms as competition intensifies from JD, Douyin, Meituan and Alibaba, and could force major changes to how OTAs manage pricing and merchant relationships.