# Social Media

Meta’s Closed-Source Pivot: Zuckerberg Launches ‘Muse Spark’ to Regain AI Supremacy

Meta has launched Muse Spark, a native multimodal AI model that marks the company's high-stakes transition from open-source to proprietary technology. Integrated into Meta's massive social ecosystem, the model aims to compete directly with OpenAI and Google by offering superior efficiency and sophisticated visual reasoning capabilities.