# Taobao

Jack Ma Reappears at Alibaba as New AI Shopping App Prepares a RMB3bn Lunar New Year Push

Jack Ma's recent visit to Alibaba's Qianwen team coincides with a planned RMB3 billion Lunar New Year promotional campaign for the AI-enabled shopping app. The effort aims to embed Qianwen in everyday holiday consumption by leveraging Alibaba's ecosystem, but it carries commercial and regulatory risks.